My professional career has allowed me to participate in two industries. My first career lasted eight years, working with the ServiceMaster corporation, the worldwide leader in Facility Management. ServiceMaster allowed me to pursue three of my passions; new business start up, global travel and speaking Spanish. My time with ServiceMaster allowed me to participate in the franchise start ups in Chile, Venezuela, China, Guam and Thailand.
In 2004, after finishing my contract with ServiceMaster Thailand, I made the decision to change careers. I went back to get my MBA at the Kellogg School of Management Satellite School, Sasin University in Bangkok. It was then that I discovered the exciting and fast growing industry of digital media. I partnered with several other entrepreneurs to start the Digital Media Holding Company, DMS. In my 5 year career with DMS, I had the opportunity to run both our digital agency business, New Media Co. Ltd, and our Ad Network business, Admax Network Co. Ltd.
Over the past six years I have continued to start successful companies, leading the Asian development of:
Effective Measure: The Emerging Market Leader in Digital Audience Measurement
Living Social Asia: A global leader in E-commerce and Daily Deals
CtrlShift: A South East Asian Independent Programmatic Media Buying Company
In July of 2016, I founded Audience IQ. Audience IQ helps advertisers, media owners and technology providers navigate the platforms of the future to develop world class trading desk and programmatic media programs.
Specialties: SEA Regional Business Development Strategy, New Business Start Ups, New Market Development, Digital Media Sales & Business Development, Ad Network Development, Mobile Ad, Sales and Execution, Performance Marketing Expertise, SEM/SEO, Integrated Solutions: Digital, Outdoor, Digital Creative Strategy / Brand Management, MSN & Yahoo Display Advertising, Innovative Custom Proposals/Ideas, Budgeting, Finance & Cost Reduction